Whether you want to lose weight, stop smoking, or accomplish another goal, there is no single solution that works for everyone. Change might not come easily, but psychologists have developed effective ways to help people change their behaviour. To succeed, you need to understand three key elements in changing a behaviour: readiness to change, barriers to change, and likelihood of relapse.
For us it's all about following proven social behaviour change communication techniques — the strategic use of communication approaches to promote changes in knowledge, attitudes, norms, beliefs and behaviours, at the individual and community level.
Under our BCC techniques we follow five steps:
- 1. Situational analysis
- 2. Design and strategy
- 3. Develop key messages & materials
- 4. Pretest & implement
- 5. Evaluation and feedback
Working with ATLASPOINT is simple and painless — tell us what you need, and we'll pitch in on all of the above steps, or any one of them, according to your needs.